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Action in accordance with customs, rules, prevailing opinions, etc.; conventional behaviour (Webster). Action in accordance with some standard, e.g. with law, order, wishes, fashion; compliance, acquiescence (OED). As it was shown by research, conformity and creativity are largely incompatible because people who tend to conform to group opinions and beliefs are usually motivated by extrinsic motives and escape taking risk connected with originality. (Crutchfield, 1962; Moustakas, 1967; Sternberg and Lubart, 1995; Sheldon, 1999)

Conformity. Dictionary of Creativity: Terms, Concepts, Theories & Findings in Creativity Research / Compiled and edited by Eugene Gorny., 2007.
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