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Blind variation and selective-retention model

Campbell's (1960) blind variation and selective-retention model of creativity maintains that quality is a probabilistic consequence of quantity. The more ideas are produced by an individual creator, the higher are the odds that some of these ideas will survive and influence posterity. A less prolific creator has lower chance of leaving intellectual progeny that will endure the selective process. The mechanism of cultural evolution is therefore analogous to that of biological evolution.

Blind variation and selective-retention model. Dictionary of Creativity: Terms, Concepts, Theories & Findings in Creativity Research / Compiled and edited by Eugene Gorny., 2007.
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