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Intrinsic motivation

Intrinsic motivation is "the motivation to engage in activity primarily for its own sake, because the individual perceives the activity as interesting, involving, satisfying, or personally challenging; it is marked by a focus on the challenge and the enjoinment of the work itself" (Amabile and Collins, 1999: 299).

Intrinsic motivation. Dictionary of Creativity: Terms, Concepts, Theories & Findings in Creativity Research / Compiled and edited by Eugene Gorny. Netslova.ru, 2007.
http://creativity.netslova.ru/Intrinsic_motivation.html
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
   
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