Table of Contents:
Barriers to creativity
[Blind variation and selective-retention model]
Blind variation and selective-retention model
Campbell's (1960) blind variation and selective-retention model of creativity maintains that quality is a probabilistic consequence of quantity. The more ideas are produced by an individual creator, the higher are the odds that some of these ideas will survive and influence posterity. A less prolific creator has lower chance of leaving intellectual progeny that will endure the selective process. The mechanism of cultural evolution is therefore analogous to that of biological evolution.
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